Consumer Culture is a self-directed project imagining a collaboration between M&M's and MoMA. Inspired by Jeff Koons' interest in consumer culture and everyday objects, I explored how a familiar chocolate brand could be reimagined as a contemporary museum retail collection.

Using Puppy as a key visual reference, I developed a visual identity, packaging system and range of merchandise that turn recognisable brand elements into collectible products. The aim was to create a retail experience that feels playful, accessible and visually engaging, while encouraging visitors to connect with the collection and ultimately make a purchase.